Market Sizing Case Interviews free essay sample

DRAFT MARKETING CASE INTERVIEWS 1. Frameworks 2. Market –sizing 3. New Product Launch 4. Competitive Defense 5. Key Measures 6. Advertising 7. Interview Questions CaseQuestions. com CQInteractive. com Frameworks Case questions have been popping up in marketing interviews for years. While there are many similarities between a consulting case interview and a case given in a marketing interview there are differences as well. I always tell the consulting students to stay away from â€Å"cookie-cutter† frameworks like the 5Ps and 5Cs, but in marketing interviews you are encouraged to employ them. To truly standout from your peers, it is best to incorporate the 5Ps into the overall structure and then to fill in your answer with concepts from the Ivy Case Methodâ„ ¢ found in Case in Point. You’ll find that out of the 12 Ivy Case scenarios you’ll most often use (i) entering a new market, (ii) developing a new product, (iii) pricing, and (iv) growth strategies. In marketing interviews as in consulting interviews the 5Ps are: Price, Product, Promotion, Placement and Packaging. We will write a custom essay sample on Market Sizing: Case Interviews or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The 5Cs, however; differ. In a consulting interview the 5 Cs are Cost, Competition, Channels, Company and Client while in marketing interviews the 5 Cs are Category, Company, Competitor, Consumer and Customer. On the following pages I have laid out some working structures for you to review. Keep in mind that these might vary depending on if the case is about a product or a service and what industry it belongs. MARKET-SIZING QUESTIONS Your answer should be based on logic and assumptions. Structure o Listen to the question, and then determine the type of case; population-based, household, individual or preposterous. Ask clarifying questions, only if you don’t understand the question or terminology. o Lay out your structure first, the steps you’ll need to answer the question, and then go back through it with the numbers. Assumptions o Don’t worry if your assumptions are off, the interviewer is more interested in your thought process than whether your assumptions are correct. If your assumpt ions are way off they will tell you, otherwise they’ll let it go. o Base your assumptions on some sort of logic otherwise the interviewer might press you on how you drew that conclusion. You can group several assumptions into one number (i. e. The 20% takes into account X, Y, and Z. ) Math o Estimate or round numbers off to make it easier for calculation. o Write all numbers down. NEW PRODUCT LAUNCH 1. Customer needs †¢ Do customers want or need this product? †¢ Benefits to the consumer 2. Segmenting the market †¢ Market-sizing – how big is the market? o Market growth rate (past, present and future forecast) †¢ Competition and substitutions o Who are the competitors and what is their market share? How do their products and services differ from ours? o Will they launch a competitive response? †¢ Determine strategic opening o Entering the market ? Start from scratch, buy your way in, or strategic alliance o Barriers to entry ? Government regulations, access to distribution channels, access to capital, access to raw materials 3. Choose target †¢ ID heavy users o Why would they be interested in this product? 4. Positioning †¢ Differentiate – how different is it from the competition? 5. 4Ps †¢ Product – Why is it good, what’s our niche? How is it packaged? †¢ Price – competitive analysis; cost-based pricing; price-based costing (what is the customer willing to pay for it) †¢ Place – distribution channels †¢ Promotion – how best to market 6. Evaluate financials †¢ Do we have the funding we need to launch and support this product? To launch or not to launch – make a decision COMPETITIVE DEFENSE Assess the threatening product †¢ How similar is it to our product? o Does it do a better job meeting the customer’s needs? o What are its strengths and weaknesses? o What kind of market share can it expect? Curiosity – will it last? ? Will it cannibalize our sales or will it steal sales from another competitor instead? What kind of resources does it have behind it? †¢ Parent company – large or small o How committed is it to this division or product? †¢ Introduction strategy o Major marketing campaign o Incentive discounts ? 2 for 1 offer ? Low interest financing Defense strategies Defense strategies will differ depending on product or services offered. Below are a few well-tested ideas that you should think about to determine if they are appropriate for that particular case. pic] 5 Ps †¢ Pricing – can you adjust your price to maintain or even gain market share and profitability †¢ Product – can we upgrade our product or options offered? How long will it take and at what cost? Will it canalize existing products? †¢ Promotion – reinforce brand with advertising, promotions and PR †¢ Place – increase exposure within current distribution channels as well as increase number of channels †¢ Packaging – can you improve or update your packaging? KEY MEASURES In these cases the main key measures are market-share, sales and profits. If you are given a case with an existing product, identify where that product is in its life cycle emerging, growth, maturing or declining. Things to consider: †¢ If market-share is constant but sales are flat, that could indicate industry sales are flat and your competitors are experiencing the same problem. †¢ If market share declines, and it is determined that market share is more important than profits then consider lowering price; if not, then upgrade the product, increase promotions and expand distribution channels. If your case includes a decline-in-sales problem, analyze these three things: o Overall declining market demand (soda sales have dropped as bottled water sales climb) o The current marketplace might be mature or your product might be obsolete (CDs gives way to digital) o Loss of market-share due to substitutions (Netflix DVD rentals gives way to Internet downloads, Pay-per-View, DVD purchases, and competitors entering their market such as Blockbuster. †¢ If sales and market-share are increasing, but profits are declining, then you need to investigate whether prices are dropping and/or costs are climbing. However, if costs aren’t the issue, then investigate product mix, and check to see if the margins have changed. †¢ If profits are declining because of a drop in revenues, concentrate on marketing and distribution issues †¢ If profits are declining because of rising expenses, concentrate on operational and financial issues †¢ If profits are declining, yet revenues went up, review: o changes in costs; o any additional expenses; o changes in prices; o the product mix; or o changes in customer needs. If a product is in its emerging growth stage, concentrate on RD, competition, and pricing †¢ If a product is in its growth stage, emphasize marketing and competition †¢ If a product is in its mature stage, focus on manufacturing, costs and competition †¢ If a product is in its declining stage, determine the strength of the brand then define niche market(s), analyze the competition’s play, grow category, maintain at more profitable levels or think exit strategy o Can this product be reinvented or changed to meet new consumer needs? Can this product be produced at a lower cost? o Can this product have new uses? o Can new distribution channels be created? Advertising Determine media strategy. Combination of any of the following: Print Newspapers, magazines, bill boards, flyers, direct mail and catalogs The purpose of the print advertisement is to build brand, create an image, generate exposure and drive traffic your website and stores. Web Website, adwords, sponsored links, links, product placement in virtual worlds, social networking campaigns and You Tube. The purpose of web ads is to build brand, create an image, generate exposure, provide information and make sales. TV Film Cable, network, iTV. Ads and product placement The purpose of TV ads is to build brand, create an image, generate exposure and drive traffic your website and stores. Promotions and sponsorships Promotions generate sales by giving the consumer a chance to use the product either at discount or through use of a small test sample. Sponsorships are used to enhance name recognition and to build good will. Common marketing interview questions 1. How would you develop and introduce a new product? 2. There are two ideas in the company pipeline, which one would you choose? 3. Critique this ad. 4. Define a successful ad. 5. Your competition is attacking your product, how would you respond? 6. Give me an example of good marketing. Q1: How many Sky Mall magazines are printed every year for domestic airlines? As marketing manager for Sky Mall how would you increase revenues? †¢ Distribute in airports o More down time Access to phone and internet o Impulse buy Q2 You have just taken over as the brand manager for a product whose sales have been flat for the last three years. However, despite flat sales your product went from having 25% of the market to recently having 40% of the market. What’s going on and what would you do about it? ?[P=(R-C)*V]? If sales are flat, but your market share is growing then it probably means that the product’s category is shrinking. Why is it sh rinking? †¢ Is your product obsolete? Is there a new type of product or a substitution that is stealing customers? †¢ Have any competitors left the market? †¢ Have there been any mergers? Solutions: Are there any new ways to use the product? Offer new products in another category that leverages your brand. Can you change or alter the product to bring it up to date? Can you encourage existing customers to use more of your product? Can you make your product â€Å"hip† again? Can you go after new markets? †¢ Demographic †¢ Geographic [pic]

How to Write an Outstanding Economic Research Paper

How to Write an Outstanding Economic Research Paper How to Write an Outstanding Economic Research Paper If you have been handed an assignment to write an economic research paper this guide will help. First, here are a few tips up front before we get into the format and construction of the paper. Less is more. Always try and use the most simple calculations and explanations possible. An economic research paper is not the place for fancy words or extravagant, complicated calculations. Concise and clear explanations make a better impression. The same applies for adjectives, it is best to avoid them. Try to use no fluff. Never try to impress or hoodwink the recipient of your paper. Remember, the folks reading it are academics who catch on to such antics Show that your conclusion is both noteworthy and novel. You want to convince the reader that the conclusion in your paper did not come from the findings from another source, but that this is the first time the conclusion has been made, and that the conclusion has value. OK, now that we have a few tips out of the way, let’s take a look at how to format of the economic research paper. Carefully Construct Your Title Your title should clearly and concisely say what you are doing. Do not try to be witty or funny. Do not make the title too broad, short or long. Write a Compelling Abstract The abstract is what a potential reader uses to determine if the remainder of the paper is worth reading.   It should be less then 150 words an only include the most interesting elements. Some items will need to be left out. Know the Purpose of the Introduction. The introduction should include the questions asked during research which are answered in the paper: explain why the answer is important, tactfully reveal what other researches are lacking in this specific subject and explain why your conclusion is unique. Follow the Clear Structure of the Body. The data section should be short. It should identify and describe the source, disclose the strengths and weaknesses of that source and explain any modification. The section that demonstrates your model of research explains it and the logic behind it, revealing the suppositions made. List Your Findings This is generally the lengthiest section of the paper. If you use charts or tables, explicitly state what they represent, or what you would like the reader to gain from them. Include any unexpected findings. Give the answers to the questions asked in your research here as well. Create a Precise Conclusion. This brief section should restate the research questions and give a short synopsis of the findings. Do not simply copy the abstract. Deal with Your Bibliography and Tables. This is the final section of the paper that should include citations, resources and explanations of any tables used. We hope you have found this writing guide useful as you dive into your own economics research paper.

Athens vs Han China Dbq

Athens was known for it’s talent; like we know today, Pericles, Plato, Socrates and more. While Athens Greece was prospering, China was suffering. During this period, Confucius lived and taught. His teachings had a rather big influence on Han China and China’s Golden Age. Chinese achievements rivaled the achievements of the Athenians. In spite of Han China and Athens Greece, they were two major empires that both ruled around the same time frame. They had differences such as population, government, and religion/culture. One of the differences Athens and Han China shared were there forms of government. Document 4 shares the characteristic of government with documents 5, 6 7. In â€Å"the oration of Pericles†(4) â€Å"Our form of government is called a democracy because it’s administration is in the hands of the peoples† while â€Å"Mandate of Heaven† (6) In this document Mencius tells the story of Yao and Shun. The Mandate of Heaven is China’s belief that emperors where chose by Heaven. In the document Wan Chang asked â€Å"in that case who gave the Empire to Shun? † and Mencius said, â€Å" Heaven gave it to him. † Wang Chang believed that Heaven gave Shun the Empire. He had that point of view because of what Mencius had told him about the Mandate of Heaven. In â€Å"Government in Athens† (5) It discusses how the Athenian Golden Age was inspired by the development of democracy by the Athenians. â€Å"In the most precise and literal sense Athenians governed themselves† there wasn’t a King or an almighty ruler. Generals were elected from the Assembly and served for a year’s term† On the contrary, â€Å"A remarkably Successful Kind of Government†(7) discusses how the Emperor appoints governors to each district. This type of government was effective because the central government was further enhanced by delegation of different areas . â€Å"The Chinese empire was indeed the largest political system in the classical world. † A document that would have been nice to read about would be a document with citizens from both Athens and Han, and their perspective and outlook on their form of government . Another difference Athens and Han China both had were population. Document 1 shares the characteristic of population with documents 2 3. In document one it shows two maps, one of Athens, and one of the Han Empire. These maps are a biased point of view though because it has the Han Empire map enlarged so it makes the map of Athens look smaller, but also on the map of Athens in the bottom corner it has an enlarged box of Attica. This document is not resourceful if you wanted to compare the size of Athens and Han because the maps are two different sides. It would have been helpful to have the maps the same size, also they could have showed the populations in the areas and where most people lived and where they traveled. â€Å"Athens population distribution† (2) This document shows the total population of Attica which is 315,000 . It also shows how many people were in each class, the class that had the most people were the slaves with 115,00. â€Å"Han China : population distribution†(3) This document shows the total population in Han China, 65,000,000 . Clearly Athens and Han differed in there size and population. Also in this document it shows how many people were in each class. The class with the most people is, Peasant farmers/urban workers with 58,500,000 people. Culture/ Religion is another difference Athens and Han China had. Document 8 shares the characteristic of Culture/Religion just like documents 9,10,11 12. â€Å"what is a good citizen†(8) This shows Athenian culture and what they had believed is a good citizen. This document discusses how each individual isn’t just interested in his own problems or his own self, but he’s also interested in the state and it’s affairs. While in document 10 â€Å"Confucius on the Individual and the State† This document is showing culture because the people of the Han China culture believed what Confucius taught and said. In this document Confucius said that fathers are to cover up for their sons and sons to cover up for their fathers. What would have made this document more relevant to Han China’s culture would be facts on how Confucius culturally and religiously influenced Han China and it’s peoples to believe his teachings. â€Å"Dialogue of Socrates and Crito in Prison†(9) This document is about Crito trying to get Socrates to escape from prison. Socrates was thrown into prison because he was charged for not believing in the gods that everyone believed, introducing other gods, and corrupting the youth. This shows culture because that’s what people did if you did not believe in the same Gods they believed in. Socrates did not believe or listen to Crito, he had that point of view because nothing would convince him other wise of what he thought, â€Å" I know that anything more, which you may say, will not convince me† – Socrates. Document 11†Discus Thrower† is a painting of an Athenian man throwing a discuss, the cultural style of art differed from Han China’s style of art. Ch’ iu Ying Landscape (12) differed from document 11. This is a painting of a landscape, while document 11 was a portrait. What would have been better to help further contrast these different cultures styles of art would be more documents of Han Athens’s artworks. In closing, Han China and Athens Greece had there differences in three categories, but there are more differences then just those three. For example, everyday life for the citizens. Although Han China and Athens Greece were two major empires that both ruled around the same time frame. They had there differences such as population, government, and religion/culture. Athens vs Han China Dbq Athens was known for it’s talent; like we know today, Pericles, Plato, Socrates and more. While Athens Greece was prospering, China was suffering. During this period, Confucius lived and taught. His teachings had a rather big influence on Han China and China’s Golden Age. Chinese achievements rivaled the achievements of the Athenians. In spite of Han China and Athens Greece, they were two major empires that both ruled around the same time frame. They had differences such as population, government, and religion/culture. One of the differences Athens and Han China shared were there forms of government. Document 4 shares the characteristic of government with documents 5, 6 7. In â€Å"the oration of Pericles†(4) â€Å"Our form of government is called a democracy because it’s administration is in the hands of the peoples† while â€Å"Mandate of Heaven† (6) In this document Mencius tells the story of Yao and Shun. The Mandate of Heaven is China’s belief that emperors where chose by Heaven. In the document Wan Chang asked â€Å"in that case who gave the Empire to Shun? † and Mencius said, â€Å" Heaven gave it to him. † Wang Chang believed that Heaven gave Shun the Empire. He had that point of view because of what Mencius had told him about the Mandate of Heaven. In â€Å"Government in Athens† (5) It discusses how the Athenian Golden Age was inspired by the development of democracy by the Athenians. â€Å"In the most precise and literal sense Athenians governed themselves† there wasn’t a King or an almighty ruler. Generals were elected from the Assembly and served for a year’s term† On the contrary, â€Å"A remarkably Successful Kind of Government†(7) discusses how the Emperor appoints governors to each district. This type of government was effective because the central government was further enhanced by delegation of different areas . â€Å"The Chinese empire was indeed the largest political system in the classical world. † A document that would have been nice to read about would be a document with citizens from both Athens and Han, and their perspective and outlook on their form of government . Another difference Athens and Han China both had were population. Document 1 shares the characteristic of population with documents 2 3. In document one it shows two maps, one of Athens, and one of the Han Empire. These maps are a biased point of view though because it has the Han Empire map enlarged so it makes the map of Athens look smaller, but also on the map of Athens in the bottom corner it has an enlarged box of Attica. This document is not resourceful if you wanted to compare the size of Athens and Han because the maps are two different sides. It would have been helpful to have the maps the same size, also they could have showed the populations in the areas and where most people lived and where they traveled. â€Å"Athens population distribution† (2) This document shows the total population of Attica which is 315,000 . It also shows how many people were in each class, the class that had the most people were the slaves with 115,00. â€Å"Han China : population distribution†(3) This document shows the total population in Han China, 65,000,000 . Clearly Athens and Han differed in there size and population. Also in this document it shows how many people were in each class. The class with the most people is, Peasant farmers/urban workers with 58,500,000 people. Culture/ Religion is another difference Athens and Han China had. Document 8 shares the characteristic of Culture/Religion just like documents 9,10,11 12. â€Å"what is a good citizen†(8) This shows Athenian culture and what they had believed is a good citizen. This document discusses how each individual isn’t just interested in his own problems or his own self, but he’s also interested in the state and it’s affairs. While in document 10 â€Å"Confucius on the Individual and the State† This document is showing culture because the people of the Han China culture believed what Confucius taught and said. In this document Confucius said that fathers are to cover up for their sons and sons to cover up for their fathers. What would have made this document more relevant to Han China’s culture would be facts on how Confucius culturally and religiously influenced Han China and it’s peoples to believe his teachings. â€Å"Dialogue of Socrates and Crito in Prison†(9) This document is about Crito trying to get Socrates to escape from prison. Socrates was thrown into prison because he was charged for not believing in the gods that everyone believed, introducing other gods, and corrupting the youth. This shows culture because that’s what people did if you did not believe in the same Gods they believed in. Socrates did not believe or listen to Crito, he had that point of view because nothing would convince him other wise of what he thought, â€Å" I know that anything more, which you may say, will not convince me† – Socrates. Document 11†Discus Thrower† is a painting of an Athenian man throwing a discuss, the cultural style of art differed from Han China’s style of art. Ch’ iu Ying Landscape (12) differed from document 11. This is a painting of a landscape, while document 11 was a portrait. What would have been better to help further contrast these different cultures styles of art would be more documents of Han Athens’s artworks. In closing, Han China and Athens Greece had there differences in three categories, but there are more differences then just those three. For example, everyday life for the citizens. Although Han China and Athens Greece were two major empires that both ruled around the same time frame. They had there differences such as population, government, and religion/culture.

Compare and contrast atheism of Karl Marx, and Richard Dawkins and Term Paper

Compare and contrast atheism of Karl Marx, and Richard Dawkins and provide a profound definition on atheism is with regard to fa - Term Paper Example Most of these atheists have argued that their reason for not believing in the existence of deities is the hypocrisy that comes along with religion. Some see religion as means used by the people in the upper social class to oppress the ordinary or poor people. Some also argue that religion creates a platform on which leaders try to discourage people from rebelling against their leadership. For instance, some religions claim that violence is wrong and punishable this believe is drilled into children as they grow up, making sure that they fear punishment. This makes the children who grow up having this belief to be calm even when they are oppressed by those with higher status than them. This implies that these people will not rebel against any forms of oppression. Some of the major reasons, why people become atheists are discussed below. To begin with, religions argue that there is one creator, who made heaven and earth and all that is in it for seven days. Man was also created, and the creator created a channel to speak to mankind through prophets. With the development of many religions and beliefs, there are many prophets that have emerged most of whom are fake prophets, out to lie to mankind and oppress them in some way. The many numbers of prophets lead to different prophets who make different prophesies. Many atheists wonder that if there is one creator that exists, why it that prophets often give is prophesies that contradict, instead of prophesying constituent issues. Religion prompts mankind to be kind to each other, and to help one another. Religion also helps one to understand that life is not a practice run, thus creates the urge to fulfill the part of life that requires to be fulfilled. Another fact about atheists is that they are very conversant with different religions and their teachings and practices. This is because atheists more often than not, read too much literature on religion. Karl Marx is one of the very well known atheists. Marx has been a n atheist since he was a child for the rest of his life. In the 19th century, Karl Marx was an economist, theorist, and activist of socialism and communism. In his criticisms, Marx refers to religion as the â€Å"opium of the people.† He viewed religion as a foundation for the oppression of the poor and ordinary by the strong and influential people. He also argues that religion is created so as to make the believers docile, and to preventing them from rebelling from their leaders. Moreover, he says that the people who want to fight against the leadership in place use religious interpretations to come up with justifications for their rebellion. The atheism practiced by Marx was both practical and theoretical. Various factors have contributed to his theoretical atheism. The primary factor for his theoretical atheism is due to philosophical reasons; others include social, historical and political reasons. Marx argues that if individual visits a new town and finds their beliefs b eing totally different from his/her believes, the natives of this place are bound to mock him and claim that the visitor is a victim of fantasy and abstraction. The theoretical atheism of Karl Marx has led to him developing three postulates. These three include dialectical or metaphysical materialism, which makes a consideration of matters pertaining the supreme and exceptional basis of all things that do exist. Second is the historical materialism, in which the economic factor is the basic principle and the determining factor. This postulate also

Workplace counselling and therapy Essay Example | Topics and Well Written Essays - 2500 words

Workplace counselling and therapy - Essay Example Personal problem contributing to poor job performance are usually complex and multi-faceted. They often include issues that few supervisors are trained to handle - complicated issues like; Besides reducing cost associated with employee's personal problems, Nyack Hospital employee assistance program provides training for managers and supervisors to help then develop skill and confidence in resolving employee's performance issues. The program also offers additional training modules for management and staff on issues such as sexual harassment, promoting a drug-free work place, stress management, parenting and many other human resources development topics. The employee assistance program enhances existing benefit program and demonstrates company's commitment to and concern for its employees well being. Dollar for dollar Nyack Hospital's employee assistance program is one of the best investments an organization can make. Having a program like this one can help your organization contain cost in many important ways including; As above stated employees assistance program (EAP) is undertaken by few supervisors or specialists who are trained to handle complicated issues. These complicated issues are problems that employees undergo while working. They may arise from their homes or within their workplace. ... These complicated issues are problems that employees undergo while working. They may arise from their homes or within their workplace. The problem should be solved so that they don't interfere with an employee's. This is another reason why Nyack Hospital has endeavoured to provide this program for its employees. In this regard employees' assistance program addresses the following problems as stated above and explained in detail below. Stress at work. Stress means arousal o stimulus. This is a condition where an employee is disturbed by other factors either within workplace or external problems (An introduction to workplace counselling, J. McLeod, 2001) This condition does not allow the employee to concentrate in his work as his or her mind is divided. The condition affects both the employee and the organization. While in this state he or she being unable to perform affects the organization in terms of productivity. The general perception has been that stress in an organization occurs to middle level and junior employees. However, it starts right from the top. Senior managers are not superwomen or supermen; they also undergo stress at work. However, they learn the art of delegation by the time they read at the top. They have secretaries and assistants who help them The assumption that death, divorce and moving house are the three biggest causes of stress has been overtaken by office as the principal focus for stress. The biggest contributing factors to stress are: - Pressure to perform Fear of redundancy/job uncertainty Recession Change/pace of change Personal/home life Increased job load Excessive hours Maintaining quality. In general, organizations are

Sir Wilfrid Laurier :: essays research papers

Sir Wilfrid Laurier The first French Canadian to become prime minister of Canada was Wilfrid Laurier. Although French was his native tongue, he became a master of the English language. This and his picturesque personality made him popular throughout Canada, and he led the young country in a 15-year period of great development. Wilfrid Laurier was born in St-Lin, Quebec, and studied law at McGill University. After three years in the Quebec legislature, he was elected to the Canadian House of Commons in 1874. There he rose rapidly to leadership. Although he was a French Canadian and a Roman Catholic, he was chosen leader of the Liberal party in 1887. Nine years later he became prime minister. He was knighted in 1897. "Build up Canada" were the watchwords of Laurier's government. Laurier was loyal to Great Britain, sent Canadian volunteers to help in the Boer War, established a tariff favorable to British goods, and worked to strengthen the ties between the two countries. But he saw the British Empire as a worldwide alliance of free and equal nations, and he opposed every attempt to limit Canada's freedom. Laurier's liberal immigration policy brought hundreds of thousands of settlers to the western provinces. He reduced postal rates, promoted the building of railroads needed for national expansion, and appointed a commission to regulate railroad rates. After 15 years in office his government was defeated, presumably on the issue of reciprocal trade with the United States. Laurier believed, however, that his political defeat was caused primarily by opponents in Ontario who considered him too partial to Roman Catholic interests in Quebec. Prior to World War I, Laurier tried forcefully to support the formation of a Canadian navy. His own Liberal party defeated this measure, however, and Canada entered the war without a fleet of its own. During the early years of World War I, Laurier supported the war policy of Sir Robert Borden's Conservative government. In 1917 he refused to join a coalition government that was formed to uphold conscription. Laurier felt that he could not back a measure so unpopular in the province of Quebec. Wilfrid Laurier's regime lasted 15 years. It was one of renewed growth and prosperity. The Manitoba School Question was promptly hushed up by new legislation enacted by the province in accordance with a compromise worked out with Ottawa. To his Cabinet Laurier drew some of the most capable leaders from every part of Canada. Business throughout the world was on an upswing, and the Laurier government was determined to get in on the action. The demand for Canadian wheat abroad encouraged immigration, and immigration in turn

Benefits of Drinking Coffee and the Benefits of Green Tea Essay

Compare and contrast the benefits of drinking coffee with the benefits of green tea? It is nice to have a cup of hot drink in the morning, there are many options which to choose, such as coffee and green tea, two famous drinks in the world. They have different effects on body, and could prevent different kind of diseases, one similarity thing is both of them contain Caffeine. Coffee could effects on body, prevent diseases and contain vast caffeine. Your muscle strength will be stronger after you drink coffee because of caffeine, coffee couldn’t make you fatter, but if you put sugar into your coffee, it will make your stature fatter, and almost everyone put sugar in theirs coffee. According to Brian Fung (2012, July 3rd), â€Å"We are learned that coffee can protect your heart, reduce the risk of prostate and breast cancer, and curb the risk of fibrosis among those with fatty liver disease.† Drink coffee is not a preferred option before you go to bed, because of the caffeine, it could stronger refresh you, so it better to drink it in the morning. Green tea could make you body slim, prevent diseases and contain caffeine. An antioxidants called catechins was found in green tea, it could inhibits the cholesterol produce, decrease the cholesterol content could make you body healthy. According to Leslie Beck (2011, July 5th), â€Å"It’s a beverage that’s touted to boost metabolism, prevent cancer, ease arthritis pain, even fight dental cavities. Now, new study findings suggest there’s one more reason to drink green tea: It lowers blood cholesterol.† If somebody was drunk, green tea could help you get out of that bad condition because the caffeine that in green tea could boost metabolism. In conclusion, different people have different opinions, both coffee and tea is benefit for us. So what drinks is not important, the important thing is to understand yourself and find an appropriate drink. References Fung, Brian. (2012, July 3rd). The Case for Coffee: All the latest research to defend your caffeine addiction, in one place. The Atlantic . Retrieved from http://www.theatlantic.com/health/archive/2012/07/the-case-for-coffee-all-the-latest-research-to-defend-your-caffeine-addiction-in-one-place/259404/#.UGODjDyjSBw.email Beck, Leslie. (2011, July 5th). Why green should be your cup of tea. The Globe and Mail. Retrieved from http://www.theglobeandmail.com/life/health-and-fitness/why-green-should-be-your-cup-of-tea/article4210709/